The Fishbowl

- Learning by Osmosis
- When Sanjiv sends us a name, look them up and find one sentence that best describes this person
- Write vocabulary in a way that creates meaning
- A key part of design thinking is creating a living text
- If it isn’t living, it’s considered dead space
- Immerse yourself in the text
- Thinking with one word at a time

- Chasing nuance
- The electronic world has changed everything
- We select nuance because we want to determine our differences in selection of words
- We are going after difference because that is how we are creating value
- Google first-person action research
- Understand words as symptoms
- Learning to abstract
- What are textual terms?
- Cultural stock vs cultural value
- Define Bountiful
- Your experience is dependent upon your social relations in your group
- Creating a pool of words
- Strictly Ballroom
- Every metaphor will have its own vocabulary
- Everyone wants the larger audience