FINAL DUE 12/18 3PM
Posted: 18 Dec 2019, 14:51
University of Rhode Island
Final Paper
“ Fake ‘Likes’ Remain Just a Few
Dollars Away, Researchers Say”
Brooke Bolofsy, Zachary Buckly, Theo Bryant
BUS443- Organizational Design and Change
Sanjiv Dugal
12/18/19- 3 pm
Throughout the course of this semester, we created sentences that came from words and knowledge. In our last team assignment, we jointly created sentences that we felt were the best. In this paper as a team we will be taking these sentences and relating them to a New York Times article called “Fake ‘Likes’ Remain Just a Few Dollars Away, Researchers Say”. Relating the two together will help us gain knowledge and comprehend the article better. Linking the two is a way to show a visual relationship between our thoughts and the real world in which the paper is portrayed.
One’s imagination is a way to make things more exciting.
Many people today use social media as a way to express themselves. Some people feel as if they need to reach a wider range of people. Many large organizations and companies are purchasing likes and it is noticeable to the viewers. It is misleading to the customers when companies are doing this. It can give off the wrong impression. In the article, it states “We spend so much time thinking about how to regulate the social media companies — but not so much about how to regulate the social media manipulation industry”. If companies want to use their imagination to make their business more exciting they should consider other ways to do so rather than paying for likes on social media to grab the attention of the customers.
Sending obscure messages may not be successful in communicating your point.
Social media was designed for people to remain connected through the power of the internet. However, due to the importance of acceptance and praise, the social media landscape has now become something else. We are unfortunately using social media now not for connection but for mere validation. These services portrayed in this article are designed to portray a false narrative of social acceptance through likes. A group member actually has some experience working in social media spaces and he understands the importance of genuine social media engagement. This marketplace that substitutes genuine interaction for fake likes has been hugely detrimental to the social media influencer space. Instagram has now moved away from like and is now hiding them from public view. This is a small step in combating this epidemic, but other platforms need to conform to this model if they want to value genuine interaction first.
We need to balance our care for the environment and our need to produce artificial goods.
Social media is essentially its own environment. There are constant things occurring within this environment every second. Because of the newness of this space, it is difficult for regulations to be put in place across multiple platforms. This is the main reason that there has become a market for “fake likes” This service has stemmed from a human necessity to feel loved even if it is not a genuine interaction. If social media firms can collaborate on effective ways to stop this trend, only then will we have an environment with a reduction in artificiality.
Overcoming a hurdle or bridge will allow you to gain new knowledge or information that you did not already know of. As the story goes, the grass is always greener on the other side. Well, that may not always be true, but those who reach the other side by taking advantage of online platforms and creating a fake persona will struggle with greener grass and only get a glimpse. Actually creating something that is “like” worthy, and taking the time to communicate in a way that further develops whatever product or viewpoint you would like to push, is the only way to get to the greener grass. Struggling for hours, days, months, years to create something and get over that obstacle will reward you with a feeling of fulfillment complete with longevity that you can not receive just faking it. We all have hurdles, bridges, walls, and fences we must get over to be truly fulfilled, faking it with shortcuts will only ruin your reward system.
Joining as one can be difficult in a new environment as not everyone knows one another yet. Many feel as though they have to become “something” greater than themselves to acclimate to this new environment and establish themselves. It is in this way that they manifest their reality to get to know people they wouldn’t normally be able to. When the average viewer sees the amount of likes and judges the imposter, it gives them an elevated stature and almost facilitates conversation in a way. This abuse of the online platform is only good for tricking people. Joining in can be difficult in a new environment, but actually doing so will help you become a better, more skilled, communicative person in the long run.
Conclusion:
Purchasing likes on social media is a new frontier. Social media itself is only in its infancy at this point, with the platforms we use barely reaching mainstream audiences until around 10 years ago. Because it is such a new frontier, people want to get ahead in any way possible while doing the least amount of work. Paying for “likes” on posts, feigning engagement, is the ultimate culmination of doing the least and hopefully getting the most. Blatantly paying for likes is a surefire way to destroy your company’s credibility. Most social media users at this point can tell if likes are fake when comparing likes to other points of engagement. As a personal method, it serves only to deceive others and make the fake-like-buyer feel better about themselves. It is a sad way to participate in social media, and those who do participate will presumably grow out of it or advance their skills enough to eventually receive the gratification they get from purchasing likes. Bettering one’s self and overcoming their need to feign “likes” is a positive movement.
Final Paper
“ Fake ‘Likes’ Remain Just a Few
Dollars Away, Researchers Say”
Brooke Bolofsy, Zachary Buckly, Theo Bryant
BUS443- Organizational Design and Change
Sanjiv Dugal
12/18/19- 3 pm
Throughout the course of this semester, we created sentences that came from words and knowledge. In our last team assignment, we jointly created sentences that we felt were the best. In this paper as a team we will be taking these sentences and relating them to a New York Times article called “Fake ‘Likes’ Remain Just a Few Dollars Away, Researchers Say”. Relating the two together will help us gain knowledge and comprehend the article better. Linking the two is a way to show a visual relationship between our thoughts and the real world in which the paper is portrayed.
One’s imagination is a way to make things more exciting.
Many people today use social media as a way to express themselves. Some people feel as if they need to reach a wider range of people. Many large organizations and companies are purchasing likes and it is noticeable to the viewers. It is misleading to the customers when companies are doing this. It can give off the wrong impression. In the article, it states “We spend so much time thinking about how to regulate the social media companies — but not so much about how to regulate the social media manipulation industry”. If companies want to use their imagination to make their business more exciting they should consider other ways to do so rather than paying for likes on social media to grab the attention of the customers.
Sending obscure messages may not be successful in communicating your point.
Social media was designed for people to remain connected through the power of the internet. However, due to the importance of acceptance and praise, the social media landscape has now become something else. We are unfortunately using social media now not for connection but for mere validation. These services portrayed in this article are designed to portray a false narrative of social acceptance through likes. A group member actually has some experience working in social media spaces and he understands the importance of genuine social media engagement. This marketplace that substitutes genuine interaction for fake likes has been hugely detrimental to the social media influencer space. Instagram has now moved away from like and is now hiding them from public view. This is a small step in combating this epidemic, but other platforms need to conform to this model if they want to value genuine interaction first.
We need to balance our care for the environment and our need to produce artificial goods.
Social media is essentially its own environment. There are constant things occurring within this environment every second. Because of the newness of this space, it is difficult for regulations to be put in place across multiple platforms. This is the main reason that there has become a market for “fake likes” This service has stemmed from a human necessity to feel loved even if it is not a genuine interaction. If social media firms can collaborate on effective ways to stop this trend, only then will we have an environment with a reduction in artificiality.
Overcoming a hurdle or bridge will allow you to gain new knowledge or information that you did not already know of. As the story goes, the grass is always greener on the other side. Well, that may not always be true, but those who reach the other side by taking advantage of online platforms and creating a fake persona will struggle with greener grass and only get a glimpse. Actually creating something that is “like” worthy, and taking the time to communicate in a way that further develops whatever product or viewpoint you would like to push, is the only way to get to the greener grass. Struggling for hours, days, months, years to create something and get over that obstacle will reward you with a feeling of fulfillment complete with longevity that you can not receive just faking it. We all have hurdles, bridges, walls, and fences we must get over to be truly fulfilled, faking it with shortcuts will only ruin your reward system.
Joining as one can be difficult in a new environment as not everyone knows one another yet. Many feel as though they have to become “something” greater than themselves to acclimate to this new environment and establish themselves. It is in this way that they manifest their reality to get to know people they wouldn’t normally be able to. When the average viewer sees the amount of likes and judges the imposter, it gives them an elevated stature and almost facilitates conversation in a way. This abuse of the online platform is only good for tricking people. Joining in can be difficult in a new environment, but actually doing so will help you become a better, more skilled, communicative person in the long run.
Conclusion:
Purchasing likes on social media is a new frontier. Social media itself is only in its infancy at this point, with the platforms we use barely reaching mainstream audiences until around 10 years ago. Because it is such a new frontier, people want to get ahead in any way possible while doing the least amount of work. Paying for “likes” on posts, feigning engagement, is the ultimate culmination of doing the least and hopefully getting the most. Blatantly paying for likes is a surefire way to destroy your company’s credibility. Most social media users at this point can tell if likes are fake when comparing likes to other points of engagement. As a personal method, it serves only to deceive others and make the fake-like-buyer feel better about themselves. It is a sad way to participate in social media, and those who do participate will presumably grow out of it or advance their skills enough to eventually receive the gratification they get from purchasing likes. Bettering one’s self and overcoming their need to feign “likes” is a positive movement.