always going after nuance
we want to determine our differences through selection
that’s how we are creating value
the design unfolds, prototype
the boxes will be the design
how are you going to get the
first person action research
start looking at words as ideas and symbols
understand the process
learning to abstract
rotted in reality
the textual turn
bountiful
your experience is dependent upon your social relations
write about your feelings
all observation no interpretation
image in your mind
the metaphor determines the behavior
metaphorical thinking
busy taking everything down
every metaphor will have its own vocabulary
machine metaphor
efficiency is very overrated
creating a living text
creating a history
developing a creative process
vested intrest
ask the right question
improvise