FINAL PAPER
Posted: 18 Dec 2019, 21:01
Katie Bergantine
https://mail.google.com/mail/u/1/#search/Sanjivdugal%40gmail.com/FMfcgxwGCGzLKmmfLzjFmtmcwlRwtMQc?projector=1&messagePartId=0.1
Now more than ever, fake “likes” and online engagement are being bought to give the appearance of either relevance, importance, or the general support of the public and it has not only become misleading but on a larger scale; manipulation.
As somebody who regularly uses social media for business purposes, I understand the benefits that can be reaped from a decently popular post. Think about it; you are searching for a restaurant to eat at, you google it, and most likely will gravitate towards the one with the most reviews. However, fake likes can be discrediting towards those who have actually earned their business through those who like them so much that they want to leave a good review or a “like”. When fake likes become a means of swaying public opinion, I think it is indeed a form of manipulation. Now, whether that is a form of manipulation or simply an ingenious marketing tactic is up for debate. I also think that the argument lies in whether or not people are going to do research and form their own opinions, and if people should be held responsible for not doing so. As an internet user, you have the world at your fingertips. To simply take the amount of likes that something has as a measurement of what it is valued at is also a mistake in itself. With that being said, until they are no longer allowed to do so, I think that fake likes will always be taken advantage of because it is quite simply a new marketing tool that was never allowed before in traditional advertising. Perhaps, just like when a celebrity advertises on Instagram that they are posting an “ad” for a company when they are paid, they can post when they use fake likes.
Riley Bolan
Bus 443
Professor Sanjiv
12/18/19
You Live Your Life Online. Don’t Forget Your Manners
With the world wide web getting bigger and bigger, the definition of “etiquette” is changing ever so fast. This article touches on the sensitive and not defined online social etiquette. Whether you responding to work emails, posting on Facebook or sending a text message this article touches on it.
As someone who is using my phone for a number of different reasons like communicating with customers, talking with class group chats, texting friends, responding to emails and the list goes on. Living through this new age of social interaction and the change in the way we communicate has made the transition easier, but for those who didn’t have this new social medium from a relatively young age can struggle to understand the etiquette that comes with it. Something as simple as placing a period at the end of a “that's great.” can drastically change the meaning, and not being face to face to back up the expression with a personable emotion is where the importance of etiquette really comes out. Another everyday activity is responding to emails, and the importances of understanding who the tread is with and the formality and importance of it. For example you wouldn’t neglect an email from a client or boss like you would a buddy from college and you would have the same tone when writing the email. You wouldn't refer to your buddy as Sir in an email but you would a boss. This was a great article that outlines the importance of knowing your audience and to always think before you post or press send.
Victor Baez
Prof. Sanjiv
Fishbowl
12/18/19
Final Fishbowl Entry
For my generation the full transition into the social media world is occurring. There is a need for everyone nowadays to be actually involved with multiple apps and websites. This in a positive light has brought together billions of people who might’ve never seen each other ever in life. In the negative light, it has definitely caused a major distraction to a lot of kids. I can truly say it is a direct cause of mental health issues. I use it for entertainment and business, but many others use it to judge others, and themselves. This can lead to major insecurity and confidence problems growing up.
The article by Davey Alba on likes discusses the purchasing of fake likes on apps such as Twitter. The concept here is that if you have more likes than someone else, then you are viewed to be more credible than someone else. This is scary because here we are playing with the thought of perception. If this small indicator actually validates somebody, then this can be manipulated. Buying the likes can be seen as an act of “faking it to make it.” I have seen this done by record labels where they actually purchase followers for their new artists on their Instagram account in order for them to be seen as more popular than they really are.
Unfortunately, the traction here does not resonate onto the actual reality. You can spot fake accounts if their comments and likes do not amount for their level of followers. This is sad since we have to actually breakdown someone’s account to even try to see if it is real, when there really shouldn’t be any legal way to purchase any of this in my opinion. This can and has ventured into major parameters, such as politics, which was discussed by Davey in his article. This can alter any political campaign easily, making any new Mayor seem to be as popular as Kanye West or Eminem when they are not.
The future depends on actual authentic leaders to grow out my generation and the one below me. For positive change to come out of this, we cannot fall on the back of leaders who purchase their followers. Your support this to render in real life for you to get my vote.
https://mail.google.com/mail/u/1/#search/Sanjivdugal%40gmail.com/FMfcgxwGCGzLKmmfLzjFmtmcwlRwtMQc?projector=1&messagePartId=0.1
Now more than ever, fake “likes” and online engagement are being bought to give the appearance of either relevance, importance, or the general support of the public and it has not only become misleading but on a larger scale; manipulation.
As somebody who regularly uses social media for business purposes, I understand the benefits that can be reaped from a decently popular post. Think about it; you are searching for a restaurant to eat at, you google it, and most likely will gravitate towards the one with the most reviews. However, fake likes can be discrediting towards those who have actually earned their business through those who like them so much that they want to leave a good review or a “like”. When fake likes become a means of swaying public opinion, I think it is indeed a form of manipulation. Now, whether that is a form of manipulation or simply an ingenious marketing tactic is up for debate. I also think that the argument lies in whether or not people are going to do research and form their own opinions, and if people should be held responsible for not doing so. As an internet user, you have the world at your fingertips. To simply take the amount of likes that something has as a measurement of what it is valued at is also a mistake in itself. With that being said, until they are no longer allowed to do so, I think that fake likes will always be taken advantage of because it is quite simply a new marketing tool that was never allowed before in traditional advertising. Perhaps, just like when a celebrity advertises on Instagram that they are posting an “ad” for a company when they are paid, they can post when they use fake likes.
Riley Bolan
Bus 443
Professor Sanjiv
12/18/19
You Live Your Life Online. Don’t Forget Your Manners
With the world wide web getting bigger and bigger, the definition of “etiquette” is changing ever so fast. This article touches on the sensitive and not defined online social etiquette. Whether you responding to work emails, posting on Facebook or sending a text message this article touches on it.
As someone who is using my phone for a number of different reasons like communicating with customers, talking with class group chats, texting friends, responding to emails and the list goes on. Living through this new age of social interaction and the change in the way we communicate has made the transition easier, but for those who didn’t have this new social medium from a relatively young age can struggle to understand the etiquette that comes with it. Something as simple as placing a period at the end of a “that's great.” can drastically change the meaning, and not being face to face to back up the expression with a personable emotion is where the importance of etiquette really comes out. Another everyday activity is responding to emails, and the importances of understanding who the tread is with and the formality and importance of it. For example you wouldn’t neglect an email from a client or boss like you would a buddy from college and you would have the same tone when writing the email. You wouldn't refer to your buddy as Sir in an email but you would a boss. This was a great article that outlines the importance of knowing your audience and to always think before you post or press send.
Victor Baez
Prof. Sanjiv
Fishbowl
12/18/19
Final Fishbowl Entry
For my generation the full transition into the social media world is occurring. There is a need for everyone nowadays to be actually involved with multiple apps and websites. This in a positive light has brought together billions of people who might’ve never seen each other ever in life. In the negative light, it has definitely caused a major distraction to a lot of kids. I can truly say it is a direct cause of mental health issues. I use it for entertainment and business, but many others use it to judge others, and themselves. This can lead to major insecurity and confidence problems growing up.
The article by Davey Alba on likes discusses the purchasing of fake likes on apps such as Twitter. The concept here is that if you have more likes than someone else, then you are viewed to be more credible than someone else. This is scary because here we are playing with the thought of perception. If this small indicator actually validates somebody, then this can be manipulated. Buying the likes can be seen as an act of “faking it to make it.” I have seen this done by record labels where they actually purchase followers for their new artists on their Instagram account in order for them to be seen as more popular than they really are.
Unfortunately, the traction here does not resonate onto the actual reality. You can spot fake accounts if their comments and likes do not amount for their level of followers. This is sad since we have to actually breakdown someone’s account to even try to see if it is real, when there really shouldn’t be any legal way to purchase any of this in my opinion. This can and has ventured into major parameters, such as politics, which was discussed by Davey in his article. This can alter any political campaign easily, making any new Mayor seem to be as popular as Kanye West or Eminem when they are not.
The future depends on actual authentic leaders to grow out my generation and the one below me. For positive change to come out of this, we cannot fall on the back of leaders who purchase their followers. Your support this to render in real life for you to get my vote.